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  • The Crisis Management Hierarchy of Needs: If Maslow Turned to Crisis Management

    November 23, 2016

    By Brian West In 1943, Abraham Maslow proposed his theory of human development psychology, tapping into what motivates people and characterizes their personalities. Maslow’s Hierarchy of Needs, as it has come to be known, suggested that people and their decisions were driven by five key traits: physiological, safety, love/belonging, esteem and self-actualization. Today, we can take this hierarchy and effectively appropriate it to corporations and their response to sudden disruptions to their businesses. A new hierarchy...