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  • Does United Airlines really have a PR problem?

    April 12, 2017

    Angela Carmichael, General Manager & Senior Partner Two days have passed since the now-infamous United Airlines incident and as professional communicators, it is important to glean as many lessons as possible from this disturbing event. The most important point I want to address is that the overwhelming coverage of this event as a ‘PR disaster’ is somewhat misguided and perhaps overly simplistic. A PR disaster is never simply about the wording of a statement or the...

  • Who do British Columbians trust the most to give them news?

    April 12, 2017

    By Anna Lilly, Senior Vice President and Partner at FleishmanHillard Vancouver and Evi Mustel, Principal of Mustel Group A survey on media consumption and trust from Mustel Group and FleishmanHillard has determined that while less than one-third (30 per cent) of British Columbians pay for news, nearly two-thirds (62%) trust professional media over their personal networks (39%) to help form their opinions. Nearly all respondents (99%) believe fair, independent journalism is essential for a healthy...

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • How to Use LinkedIn Company Pages to Build Your Brand

    November 25, 2016

    LinkedIn is known as a place for individuals to build their professional reputation, but it’s also a place where businesses can build their reputation. While Company Pages have traditionally been treated like a job board, changes to the layout and the addition of new features are creating an opportunity for organizations and brands to showcase their personality. The upcoming change has resulted in a more visually friendly interface, allowing for easier navigation that will keep...