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social media

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • How to Use LinkedIn Company Pages to Build Your Brand

    November 25, 2016

    LinkedIn is known as a place for individuals to build their professional reputation, but it’s also a place where businesses can build their reputation. While Company Pages have traditionally been treated like a job board, changes to the layout and the addition of new features are creating an opportunity for organizations and brands to showcase their personality. The upcoming change has resulted in a more visually friendly interface, allowing for easier navigation that will keep...