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reputation

  • From Campaigns to Corporations, Empower Your Staff to Avoid Major Headaches

    January 17, 2017

    Zak Paget, Account Director, Public Affairs President Obama delivered his final official address as Commander-in-Chief last week and many have turned their minds to this Friday’s inauguration of President-elect Donald Trump.  The impulse to focus on what’s to come is understandable. Countless articles have been posted reflecting on lessons learned from both campaigns, and November 8th seems in many ways a distant memory. I get that. And I don’t intend to re-litigate the past. But...

  • Are your symbols in sync with your story?

    December 12, 2016

    Leslie Walsh, SVP, Reputation Management Last week, the Bank of Canada announced that beginning in 2018, Viola Desmond’s likeness will appear on our currency. An icon of the human rights and freedom movement who defiantly refused to leave a whites-only area of a movie theatre in 1946 and was subsequently jailed, convicted and fined, Ms. Desmond will be the first Canadian woman to grace a $10 banknote. The decision is a nod to our heritage...

  • How to Use LinkedIn Company Pages to Build Your Brand

    November 25, 2016

    LinkedIn is known as a place for individuals to build their professional reputation, but it’s also a place where businesses can build their reputation. While Company Pages have traditionally been treated like a job board, changes to the layout and the addition of new features are creating an opportunity for organizations and brands to showcase their personality. The upcoming change has resulted in a more visually friendly interface, allowing for easier navigation that will keep...

  • The Crisis Management Hierarchy of Needs: If Maslow Turned to Crisis Management

    November 23, 2016

    By Brian West In 1943, Abraham Maslow proposed his theory of human development psychology, tapping into what motivates people and characterizes their personalities. Maslow’s Hierarchy of Needs, as it has come to be known, suggested that people and their decisions were driven by five key traits: physiological, safety, love/belonging, esteem and self-actualization. Today, we can take this hierarchy and effectively appropriate it to corporations and their response to sudden disruptions to their businesses. A new hierarchy...

  • Are we really now living in a ‘post-truth’ world?

    November 21, 2016

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Forgive the boring, “Oxford Dictionary defines…” opening, but this is one case where beginning with a definition is actually not only appropriate, but necessary. Oxford Dictionary has named its word of the year for 2016 and it’s (drum roll please) post-truth. So… Oxford Dictionary defines post-truth as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to...