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PR Disaster

  • Does United Airlines really have a PR problem?

    April 12, 2017

    Angela Carmichael, General Manager & Senior Partner Two days have passed since the now-infamous United Airlines incident and as professional communicators, it is important to glean as many lessons as possible from this disturbing event. The most important point I want to address is that the overwhelming coverage of this event as a ‘PR disaster’ is somewhat misguided and perhaps overly simplistic. A PR disaster is never simply about the wording of a statement or the...