Archive

Marketing

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • More than a Mantel Piece

    November 16, 2016

    FleishmanHillard Toronto Wins CAMP Award for Best Integrated Campaign. Every minute, somewhere, someone wins an award. But we all know it’s not so much the award itself that’s special; it’s what that award represents. Think of it as a reassuring voice telling you “you’re on the right path,” in the wise, all-knowing baritone of Morgan Freeman. Recently we reached a milestone when our #SiteUnseen campaign won the CAMP Marketing Award for Integration. Our project with...