April 12, 2017
Angela Carmichael, General Manager & Senior Partner Two days have passed since the now-infamous United Airlines incident and as professional communicators, it is important to glean as many lessons as possible from this disturbing event. The most important point I want to address is that the overwhelming coverage of this event as a ‘PR disaster’ is somewhat misguided and perhaps overly simplistic. A PR disaster is never simply about the wording of a statement or the...
January 17, 2017
Zak Paget, Account Director, Public Affairs President Obama delivered his final official address as Commander-in-Chief last week and many have turned their minds to this Friday’s inauguration of President-elect Donald Trump. The impulse to focus on what’s to come is understandable. Countless articles have been posted reflecting on lessons learned from both campaigns, and November 8th seems in many ways a distant memory. I get that. And I don’t intend to re-litigate the past. But...
November 23, 2016
By Brian West In 1943, Abraham Maslow proposed his theory of human development psychology, tapping into what motivates people and characterizes their personalities. Maslow’s Hierarchy of Needs, as it has come to be known, suggested that people and their decisions were driven by five key traits: physiological, safety, love/belonging, esteem and self-actualization. Today, we can take this hierarchy and effectively appropriate it to corporations and their response to sudden disruptions to their businesses. A new hierarchy...