Archive

communications

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • FH Salon: Making the Government Relationship Work

    December 19, 2016

    On December 15th FleishmanHillard Toronto was pleased to welcome Karim Bardeesy to speak with clients about ‘Making the Government Relationship Work.’ Karim would certainly know – until recently, he served as Deputy Principal Secretary to Premier Kathleen Wynne, and prior to that as Executive Director of Policy for Premier Wynne and the Hon. Dalton McGuinty. With the tectonic plates of politics shifting rapidly, it is more important than ever to understand how policy is developed...

  • Are your symbols in sync with your story?

    December 12, 2016

    Leslie Walsh, SVP, Reputation Management Last week, the Bank of Canada announced that beginning in 2018, Viola Desmond’s likeness will appear on our currency. An icon of the human rights and freedom movement who defiantly refused to leave a whites-only area of a movie theatre in 1946 and was subsequently jailed, convicted and fined, Ms. Desmond will be the first Canadian woman to grace a $10 banknote. The decision is a nod to our heritage...