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Opinions

  • Leadership: Better Practiced than Preached

    June 23, 2016

    I interviewed a young woman today who taught me a valuable lesson. She was looking for an internship and was meeting with a number of agencies in Toronto. When I asked her why she wanted to work for FleishmanHillard she said it was because we demonstrated leadership rather than just talking about it. I was curious what she meant by that. She said where most agencies spoke about the time and care they take with...

  • FH Toronto Does Young Lions: Pt. 1

    April 1, 2016

    The Globe and Mail’s Young Lions competition offers the chance for young creatives to become the official Canadian representative to the Cannes Lions International Festival of Creativity, and the only competition in Canada that allows you to officially enter and compete in Cannes outside of an agency entry. Winning teams get the opportunity to attend the Cannes Lions Festival in June 2016 to compete in the global competition. Young Lions is a 24-hour event, open...

  • Crafting a Compelling Story: Top Ten Tips

    January 20, 2016

    Charles Muggeridge, SVP & Partner, Reputation Management I desperately need to get my start-up business story out there. How can you help me make that happen? My colleague Leslie Walsh and I met with a roomful of really smart start-up companies at MaRS yesterday to discuss this challenge. Because the tough reality is most people, including the audiences that matter most, don’t care about what you have to say. They aren’t immediately buying what you have...

  • FH Toronto CreateAthon a Resounding Success

    November 27, 2015

    The 24-hour PR marathon may be over but we are still smiling from ear-to-ear after our successful CreateAthon event here at FleishmanHillard Toronto. Our 2015 charities, Evergreen Brickworks, the Hincks-Dellcrest Centre, Ovarian Cancer Canada, Camp Kivita and Hot Docs, each came to us with unique challenges and different needs. “I was completely surprised and delighted about the detail, direction and thorough planning that went into the strategy and execution plan.” Ovarian Cancer Canada...

  • Aboriginal Business Match and FH

    November 12, 2015

    Networking at trade conferences can be a very random thing – am I in the right place meeting the right people… is this worth my time and effort… who do I follow up with? Not so at the Aboriginal Business Match East conference in Mississauga which we attended recently. The meeting is all about building effective business relationships between Aboriginal communities and the private sector. Here the business meetings are all arranged in advance – 20 minutes...

  • CreateAthon Q&A with the Hincks-Dellcrest Centre

    October 30, 2015

    FH Toronto’s CreateAthon is ONE WEEK AWAY and we are so excited to be working with 5 unique non-profit organizations, including the Hincks-Dellcrest Centre. Built on the collective history of two extraordinary children’s mental health centres – the C.M. Hincks Treatment Centre and the Dellcrest Children’s Centre—the Hincks-Dellcrest Centre is a leading edge, non-profit children’s mental health centre offering a comprehensive range of innovative mental health services to infants, children, youth, and their families. During...

  • CreateAthon Q&A with Ovarian Cancer Canada

    October 27, 2015

    Our next featured charity is close to home for many in the FleishmanHillard Toronto office, three-quarters of which is women. Ovarian Cancer Canada is the only registered Canadian charity solely dedicated to overcoming ovarian cancer.  As part of CreateAthon, they are asking for our help with their annual “LOVE HER” event on February 15, 2015, a fashionable evening to support women and their families living with ovarian cancer. We had a chance to talk with...

  • CreateAthon Q&A with Evergreen Brick Works

    October 23, 2015

    Evergreen Brick Works isn’t just a beautiful outdoor space to gather with family and friends. Evergreen is a national not-for-profit that owns Evergreen Brick Works, located on Bayview Avenue. Did you know that all of the funds that Evergreen Brick Works produces goes right back to funding Evergreen’s work across Canada? We can’t wait to work with them during CreateAthon as 1 of 5 charities chosen to participate. On November 5th FH Toronto will be...

  • CreateAthon Q&A with Hot Docs

    October 21, 2015

    CreateAthon 2015 is quickly approaching and as FleishmanHillard Toronto prepares for what will be an exciting 24 hours working for charities close to our hearts, we wanted to share more with you about each NPO chosen to participate. On November 5, FH Toronto will be pulling an all-nighter to help serve charities that wouldn’t otherwise be able to afford our services. We’ll be creating strategies to raise funds and awareness as well as support local...

  • FH Poll Position – Election Recap

    October 20, 2015

    Canada’s 42nd Election followed one of the longest and more dramatic election campaigns in Canada’s modern history.  Beginning August 2nd, over the course of 78 days, the Liberal Party of Canada steadily rose in the polls from third to first place to eventually form a majority government on October 19th. While the NDP slightly led popular opinion polls in August, the party began to decline in popularity when the three major parties began to unveil...