Archive

Opinions

  • From Campaigns to Corporations, Empower Your Staff to Avoid Major Headaches

    January 17, 2017

    Zak Paget, Account Director, Public Affairs President Obama delivered his final official address as Commander-in-Chief last week and many have turned their minds to this Friday’s inauguration of President-elect Donald Trump.  The impulse to focus on what’s to come is understandable. Countless articles have been posted reflecting on lessons learned from both campaigns, and November 8th seems in many ways a distant memory. I get that. And I don’t intend to re-litigate the past. But...

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • Are your symbols in sync with your story?

    December 12, 2016

    Leslie Walsh, SVP, Reputation Management Last week, the Bank of Canada announced that beginning in 2018, Viola Desmond’s likeness will appear on our currency. An icon of the human rights and freedom movement who defiantly refused to leave a whites-only area of a movie theatre in 1946 and was subsequently jailed, convicted and fined, Ms. Desmond will be the first Canadian woman to grace a $10 banknote. The decision is a nod to our heritage...

  • Are we really now living in a ‘post-truth’ world?

    November 21, 2016

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Forgive the boring, “Oxford Dictionary defines…” opening, but this is one case where beginning with a definition is actually not only appropriate, but necessary. Oxford Dictionary has named its word of the year for 2016 and it’s (drum roll please) post-truth. So… Oxford Dictionary defines post-truth as “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to...

  • What’s the one thing that never ceases to amaze me about FH Toronto?

    September 15, 2016

    FleishmanHillard Toronto rallies to raise funds for Pathways to Education and in the process I am reminded why I truly love my work This year, FH turns 70 and to celebrate this amazing milestone we launched a year-long celebration where offices across our network are coming together with a renewed spirit toward volunteerism and fundraising in support of organizations that foster social inclusion. This past weekend the FH Toronto team concluded our second charitable project...

  • Leadership: Better Practiced than Preached

    June 23, 2016

    I interviewed a young woman today who taught me a valuable lesson. She was looking for an internship and was meeting with a number of agencies in Toronto. When I asked her why she wanted to work for FleishmanHillard she said it was because we demonstrated leadership rather than just talking about it. I was curious what she meant by that. She said where most agencies spoke about the time and care they take with...

  • FH Toronto Does Young Lions: Pt. 1

    April 1, 2016

    The Globe and Mail’s Young Lions competition offers the chance for young creatives to become the official Canadian representative to the Cannes Lions International Festival of Creativity, and the only competition in Canada that allows you to officially enter and compete in Cannes outside of an agency entry. Winning teams get the opportunity to attend the Cannes Lions Festival in June 2016 to compete in the global competition. Young Lions is a 24-hour event, open...

  • Crafting a Compelling Story: Top Ten Tips

    January 20, 2016

    I desperately need to get my start-up business story out there. How can you help me make that happen? My colleague Leslie Walsh and I met with a roomful of really smart start-up companies at MaRS yesterday to discuss this challenge. Because the tough reality is most people, including the audiences that matter most, don’t care about what you have to say. They aren’t immediately buying what you have to sell. And you, the marketer, care...

  • FH Toronto CreateAthon a Resounding Success

    November 27, 2015

    The 24-hour PR marathon may be over but we are still smiling from ear-to-ear after our successful CreateAthon event here at FleishmanHillard Toronto. Our 2015 charities, Evergreen Brickworks, the Hincks-Dellcrest Centre, Ovarian Cancer Canada, Camp Kivita and Hot Docs, each came to us with unique challenges and different needs. “I was completely surprised and delighted about the detail, direction and thorough planning that went into the strategy and execution plan.” Ovarian Cancer Canada...

  • Aboriginal Business Match and FH

    November 12, 2015

    Networking at trade conferences can be a very random thing – am I in the right place meeting the right people… is this worth my time and effort… who do I follow up with? Not so at the Aboriginal Business Match East conference in Mississauga which we attended recently. The meeting is all about building effective business relationships between Aboriginal communities and the private sector. Here the business meetings are all arranged in advance – 20 minutes...