While Philips Canada is a house-hold name, it still needed to grow awareness for its personal care products, often used in the home. To drive excitement for these products, FHR developed a compelling narrative to connect the brand to a growing consumer trend: small-space organization.  

Read more on how we partnered with celebrity home organizers and founders of The Home Edit – a home organization service with clients around the world –  to create “The Philips Kick-Ass Condo” event for lifestyle media and influencers.