Archive

Year: 2017

  • FleishmanHillard Toronto Wins Big this Awards Season, Including Coveted North American Award

    July 13, 2017

    This awards season we’ve continued to raise the bar, picking up a total of 14 awards! We’re especially proud of our win at the North American SABRE Awards for our ORBA #SiteUnseen campaign, taking home Gold despite fierce competition from not just Canada, but America as well. Another highlight includes picking up eight CPRS ACE Awards in one night, including Gold for our Lactantia Butter Secrets campaign. While the biggest reward for us has always...

  • Does United Airlines really have a PR problem?

    April 12, 2017

    Angela Carmichael, General Manager & Senior Partner Two days have passed since the now-infamous United Airlines incident and as professional communicators, it is important to glean as many lessons as possible from this disturbing event. The most important point I want to address is that the overwhelming coverage of this event as a ‘PR disaster’ is somewhat misguided and perhaps overly simplistic. A PR disaster is never simply about the wording of a statement or the...

  • Who do British Columbians trust the most to give them news?

    April 12, 2017

    By Anna Lilly, Senior Vice President and Partner at FleishmanHillard Vancouver and Evi Mustel, Principal of Mustel Group A survey on media consumption and trust from Mustel Group and FleishmanHillard has determined that while less than one-third (30 per cent) of British Columbians pay for news, nearly two-thirds (62%) trust professional media over their personal networks (39%) to help form their opinions. Nearly all respondents (99%) believe fair, independent journalism is essential for a healthy...

  • From Campaigns to Corporations, Empower Your Staff to Avoid Major Headaches

    January 17, 2017

    Zak Paget, Account Director, Public Affairs President Obama delivered his final official address as Commander-in-Chief last week and many have turned their minds to this Friday’s inauguration of President-elect Donald Trump.  The impulse to focus on what’s to come is understandable. Countless articles have been posted reflecting on lessons learned from both campaigns, and November 8th seems in many ways a distant memory. I get that. And I don’t intend to re-litigate the past. But...

  • Defeating the Trolls: It Takes More Than a Sassy Comeback

    January 13, 2017

    Jennifer Shah, SVP & Partner, Digital & Marketing Communications Wendy’s set Twitter all abuzz recently with their response to a critic who questioned their “Always Fresh, Never Frozen” beef claim, using their signature cheeky tone to put him in his place. Granted, forgetting the invention of a thing called refrigerators makes you fair game for a joke or two, but the overwhelmingly positive reaction to Wendy’s is about more than getting a quick laugh. It’s...

  • Ontario’s Mini Cabinet Shuffle

    January 12, 2017

    Today Premier Wynne announced a minor Cabinet shuffle, prompted by the resignation of Sault Ste. Marie MPP and former Minister of Community Safety and Correctional Services David Orazietti last December. While still minor, the shuffle did include more moves than many had initially anticipated – in some instances when a sitting minister resigns, only their replacement is named – but in this case the Premier used it as an opportunity to reduce her overall cabinet by...