We’re proud to announce that FleishmanHillard Toronto has been shortlisted as a finalist for the Canadian Association of Marketing Professionals (CAMP) 2016 Marketing Awards in three categories! FH has been shortlisted for its #SiteUnseen campaign, created for the Ontario Road Builders’ Association (ORBA).
#SiteUnseen was designed to build awareness about safe driving in and around road construction sites. The work is up for awards in Video, Digital, and Integration. The program encompassed a series of unique and humorous videos that called attention to road sites for what they are – a workplace. We complemented these online videos with a traditional public relations campaign, including a press release, matte stories, member toolkits, social assets and print ads. The creative concept was ultimately expanded to include television and radio spots that were written, directed, and produced by our team.
The CAMP Awards include 12 categories in total rewarding excellence in campaign-based projects and initiatives. Judges consider the objectives, overall creativity, and impact/deliverables when determining the winners. Being a finalist for these awards is a fantastic testament to the outstanding creative and integrated work being developed by the team at FleishmanHillard Canada.
A gala event will be held on November 2, 2016 to announce the winners. We’re crossing our fingers and toes, but are confident that once you’ve seen #SiteUnseen, you can’t forget it!
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April 12, 2017
April 12, 2017