The 24-hour PR marathon may be over but we are still smiling from ear-to-ear after our successful CreateAthon event here at FleishmanHillard Toronto.
Our 2015 charities, Evergreen Brickworks, the Hincks-Dellcrest Centre, Ovarian Cancer Canada, Camp Kivita and Hot Docs, each came to us with unique challenges and different needs.
“I was completely surprised and delighted about the detail, direction and thorough planning that went into the strategy and execution plan.” Ovarian Cancer Canada
So, on November 5, we spent one non-stop day (and night) developing materials, coming up with strategic initiatives, and ideating impactful campaigns at no cost to the organizations to help them solve their communications challenges.
By hour 24 the teams were exhausted to say the least, but also excited to showcase what they had come up with. And after our presentations, it was clear that the charities were beyond excited with the executable plans we put before each of them.
“We absolutely loved meeting with the wonderful team. It was truly humbling hearing the enthusiasm and depth of knowledge from the different team members on how to help us work on and achieve our stated goals.” Camp Kivita
Every organization said they would be very likely to use and adopt the materials created for their organization (Camp Kivita even left and immediately and registered for an Instagram account at the advice of the team!).
This was thrilling to hear – ensuring our work genuinely helped the charities was objective number one, and the confirmation that our efforts were indeed beneficial was all we needed to hear to gear up for 2016’s CreateAthon!
“Focusing on a specific problem and getting external expertise to help solve it. Our team from FH was truly fantastic. I truly can’t think of any ways to improve our Createathon experience.” Evergreen Brickworks
We could not have gotten through the 24 hours without the tremendous contributions from our support staff, the food provided by our organizations, and our clients for understanding how important this work is. Thank you to everyone who was involved – we can’t wait for the next CreateAthon at FH Toronto!
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April 12, 2017
April 12, 2017